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A Studebaker For Adolf, Benito, Francisco and Other Losers
Filed in archive American Independents , Model Cars by Philip Powell on September 19, 2007
Studebaker Dictator

If Studebaker's marketing chiefs had looked ahead a couple of years, or even beyond America's borders, they might never have called this 1937 coupe the "Dictator." That's roughly equivalent to General Motors naming a 2008 model the "Bin Laden." Still, someone must have thought that Dictator was a synonym for being in charge, or superior to, or able to overwhelm the competition. Wikipedia claims that it meant "dictated the standard that other automobile makes would follow." European monarchies were naturally wary of a car with this name, thus overseas sales were not impressive. In 1937 Studebaker woke up to reality, making the lovely coupe the last of what was otherwise a fine automobile; fortunately The Danbury Mint has chosen to preserve it in a fine 1:24 diecast model. Be aware, though... this is a limited edition which will be discontinued after the 5,000th model is assembled. Cars will be allocated on a first come, first-served basis and Danbury states that each replica is individually numbered on the underside. The price of $140 seems reasonable for a rare classic, even one with such an inappropriate name.


Permalink: A Studebaker For Adolf, Benito, Francisco and Other Losers
Tags: 1937  Studebaker  Dictator  General  Motors  Bin  Laden  Danbury  Mint  classic  model  vintage  antique  antique 
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