It's a rare event when I have the pleasure of posting an item about a Japanese vintage car but I'm doubly enjoying this subaru 360 tale because it pokes fun at Subaru's US advertising agency, Carmichael Lynch. This tale originates from Autoblog, which received a memo from Carmichael Lynch boasting of the Minneapolis, MN agency's relationship with Subaru of America. What got Autoblog contributor Dan Roth's ire was the spelling of certain key words.
First, a little background by way of Autoblog: "Carmichael Lynch, upon landing the Subaru of America account in 2007, located a Subaru 360 and had it spiffed up for display in the company's 10th floor lobby. While small, the only way to get the little Subie ten stories up was a crane, which hoisted the car through a window." Nice idea, although not quite original, for Subaru Canada has a slightly later model sitting in the lobby of its Mississauga head office. The ad agency then sent the media an e-mail headed: "Subaru 360 Goes Airbourn (sic) To Find Home on 10th Floor."
Ugh… "airbourn" should have been "airborne" and "To" should have been "to." The last sentence began with: "Today's Subaru Forrester… " whereas the correct spelling is "Forester." On Saturday morning, the car was hoisted by crane through a removed window panel of the agency's 10th floor and into the lobby as seen above. It's not been verified that the copywriter immediately jumped out the open window.
The wife’s cousin had one. I liked my Honda N360M better. Picture a narrow Mini (51″) with a 360cc air-colled twin mounted out front.
September 30, 2008 @ 9:22 am