It's a rare event when I have the pleasure of posting an item about a Japanese vintage car but I'm doubly enjoying this subaru 360 tale because it pokes fun at Subaru's US advertising agency, Carmichael Lynch. This tale originates from Autoblog, which received a memo from Carmichael Lynch boasting of the Minneapolis, MN agency's relationship with Subaru of America. What got Autoblog contributor Dan Roth's ire was the spelling of certain key words.

First, a little background by way of Autoblog: "Carmichael Lynch, upon landing the Subaru of America account in 2007, located a Subaru 360 and had it spiffed up for display in the company's 10th floor lobby. While small, the only way to get the little Subie ten stories up was a crane, which hoisted the car through a window." Nice idea, although not quite original, for Subaru Canada has a slightly later model sitting in the lobby of its Mississauga head office. The ad agency then sent the media an e-mail headed: "Subaru 360 Goes Airbourn (sic) To Find Home on 10th Floor."

Ugh... "airbourn" should have been "airborne" and "To" should have been "to." The last sentence began with: "Today's Subaru Forrester... " whereas the correct spelling is "Forester." On Saturday morning, the car was hoisted by crane through a removed window panel of the agency's 10th floor and into the lobby as seen above. It's not been verified that the copywriter immediately jumped out the open window.