classicaldrive
Bringing Back Borgward
Filed in archive German Cars by Philip Powell on October 5, 2006
Bringing Back Borgward

In the 1950's almost any European or British automaker could set up shop in North America, even if the dealer network consisted of little more than a handful of service stations. The proliferation of such marques at least made it interesting for the auto enthusiast. One make that drew our attention in those years was Germany's Borgward, a front-engine, rear-drive car that competed with the smaller Mercedes classes. Borgward began with a simple 3-wheeler in 1924, progressed to luxurious 6-cylinder autos in the 30's, and by the mid-fifties was offering a handsome 4-cylinder coupe, convertible, and station wagon. The unit-construction Borgward Isabella was well-built but failed to make much headway here and by 1961 the firm was bankrupt; following Carl Borgward's death in 1963, tooling was sold to a factory in Mexico that continued building the cars until 1970. Now Christian Borgward hopes to revive his grandfather's company with two cars slotted between the Ford Mondeo and BMW 3-Series and an ambitious sales target of 10,000 per year. Will we soon see retro Borgwards on the streets? Has anyone seen a Borgward lately? See a brief history of Borgward here.

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Tags: Borgward  Mercedes  Ford  BMW  classic  vintage  sports  antique  collector  old  car  cars  auto  automobile  aut 
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