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Camaro Comeback Draws on Nostalgia

Filed in archive Pony Cars by Philip Powell on September 17, 2006

1967 Camaro

In his splendid book Power Behind the Wheel: Creativity and the Evolution of the Automobile, Walter J. Boyne devotes an entire chapter to "Re-Creating the Past," focusing on the collection and restoration of old cars. What Boyne missed seeing, however, was that some automobile manufacturers would try re-creating the past with new vehicles. Drawing on nostalgia, they sometimes turn to landmark cars from their own history for inspiration, which explains, in part, why Chevrolet plans on reviving the Camaro brand in the image of the original. Introduced two years after the Mustang and with Ford's marketing experience as an example, the Camaro right came out of the gate with RS trim and SS performance packages, plus a Z28 series aimed primarily at TransAm racing. Subsequent series saw the Camaro grow bigger in typical Detroit fashion, along the way losing its charm. The final version, however, was a stunner. For those fellow automobile journalists who seem surprised that it will be built in Canada, I'd remind them that the fourth generation Camaro was manufactured in a purpose-built factory in Sainte-Thérèse, Quebec, alongside its sister car, the Firebird. Edmunds.com offers a thorough and enjoyable history.


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Tags: Chevrolet  Camaro  RS  SS  Mustang  TransAm  classic  vintage  antique  collector  old  car  cars  auto  automobil 

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Related Entries:

Challenger Revival Has Roots in Pony Car Era - 15 September 2006

Classic Test: 60's Mustang vs. 60's Camaro - 24 October 2006

Muscle This - 09 July 2007

The Camaro Reinvented - 16 July 2007

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