classicaldrive
Co-Ordinate Your Wardrobe With Your Classic Car
Filed in archive American Independents , Design by Philip Powell on December 17, 2006
The Cardin Javelin

Where was this Men's Style Web site when I was an ad agency creative director wearing the latest fashions and hitting the discos each night? Nowhere, fortunately, as the Internet didn't exist, a good thing otherwise I'd have blown even more of my hard-earned cash in order to look cool. During that era automakers realised they could pump up sales with special editions influenced by the garment industry's design princes. AMC hit the target with a 1972 Javelin by Pierre Cardin (seen here in photo), a '73 Gremlin by Levi's, a '74 Matador Coupe by Cassini. Cadillac and Gucci put together a Seville in '79. Alfred Dunhill and Aston Martin made a sophisticated pair on the 1998 DB7. Contemporary matchups included Armani's collaboration with Mercedes on the 2003 CLK convertible and the new Versace Lambo. Remember the Ford Explorer Eddie Bauer editions? I'm of the opinion that fashion designers (Ralph Lauren excepted) have no concept of what makes vehicle interior design successful and yet these special editions could add value when offered in the auction world.

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Tags: AMC  Javelin  Matador  Ford  Mercedes  Eddie  Bauer  Gucci  Cassini  Lauren  classic  vintage  antique  collector 
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