Having been fired from my job as VW Canada’s assistant public relations director (for bringing wife and child along on a p.r. gig to the Maritimes and in spite of the local dealer’s praise for such a “bold” move… those were different times) I landed a temporary job with Simca, the French manufacturer who was about to launch a new model in Canada. I recommended using the number “4″ as an advertising catchword. The Simca 1000 had four doors, a four-cylinder 1000 c.c rear-mounted engine, four-speed all-syncro manual transmission, and four-wheel-independent suspension. No big deal today but impressive in those times. Having had some success with modified sedans in road racing events I also proposed that Simca should sponsor a factory car with myself at the wheel. The company made a half-hearted attempt, modifying the suspension and brakes but failing to add the necessary horses. In our one-and-only race I had the pleasure of contesting last place with a BMW. I won that lonely battle but Simca lacked the budget for further adventures.
November 12th, 2006
Four of Everything But Not Enough
by admin | Posted in Rare Europeans | 1 Comment » |
1 Comment »
RSS feed for comments on this post. TrackBack URI
i remember first hearing the simca name when i was about six years old. my parents had returned from one of their many business trips to austria, with mom in a cast around her neck.
an oncoming car had crossed the line into their lane and the rented simca they wer driving left the road and went down a steep embankment. it ended up wedged between 2 trees, just moments before a train passed on the tracks just below.
it was years afterwards before i actually saw one in the flesh. they were kinda cool then, and maybe even more so now.
– It’s been years since I’ve seen one, too. But they’re still around in Europe, driven in vintage rallies and races.
Philip
November 12, 2006 @ 7:00 pm