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Four of Everything But Not Enough

Filed in archive Rare Europeans by Philip Powell on November 12, 2006

Simca Race Sedan

Having been fired from my job as VW Canada's assistant public relations director (for bringing wife and child along on a p.r. gig to the Maritimes and in spite of the local dealer's praise for such a "bold" move... those were different times) I landed a temporary job with Simca, the French manufacturer who was about to launch a new model in Canada. I recommended using the number "4" as an advertising catchword. The Simca 1000 had four doors, a four-cylinder 1000 c.c rear-mountedlinks engine, four-speed all-syncro manual transmission, and four-wheel-independent suspension. No big deal today but impressive in those times. Having had some success with modified sedans in road racing events I also proposed that Simca should sponsor a factory car with myself at the wheel. The company made a half-hearted attempt, modifying the suspension and brakes but failing to add the necessary horses. In our one-and-only race I had the pleasure of contesting last place with a BMW. I won that lonely battle but Simca lacked the budget for further adventures.


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