How to be Fashionable and a Safer Driver at the Same Time
Filed in archive Fashion Items by Philip Powell on January 28, 2008

You don't have to be a race driver to wear driving shoes. The specially-designed footware is an aid to safe driving on the road and - surprise - has even become fashionable as part of one's everyday wardrobe. This month's Winding Road, the online car magazine, features a colorful history of shoes worn by race drivers over the years, most of them quite amusing. Larry Edsall's tale focuses on the work of Ken Beard, who founded the Piloti brand after working for Adidas in Germany, designing shoes for many of the top athletes, and goes on to explain why everyone would be better off if they wore specialised shoes when behind the wheel. Aside from that, they look great, much more attractive than the clunkers seen in your average shoe store.
Larry's article got me to remembering my own race days when I deliberately wore tennis shoes because they gave me a better feel of the pedals when heel-and-toeing. And his mention of Adidas brought back another memory of being in fashion, or ahead of it in this case. Just before returning from four years working in Europe I purchased a bright red athletic bag with the name Adidas emblazoned on both sides. Back in North America it attracted plenty of attention because in that era the practise of imprinting a brand name or logo on a garment or bag (other than grocery shopping
bags) was unknown on this side of the Atlantic. Who'd have thought that merely by walking down the street with a bag I was making a fashion statement? Today, no one would notice. I'll just have to get myself a pair of those colorful driving shoes.Permalink: How to be Fashionable and a Safer Driver at the Same Time
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Winding Road Piloti Adidas driving shoes classic vintage antique collector old car cars automobile 2
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