The one-day Woodward Dream Cruise rolls out on August 18 and although more than 1,000,000 visitors attend each year, there are millions more who'd love to be in Detroit but can't make it. So GM came up with an interesting idea. It has produced a 4-part video series focussing on the "cruising culture, the Dream Cruise and the cars that make the cruise so special." The first video was produced in and around the Vinsetta Garage, a classic Woodward landmark built in 1919. Its veteran mechanics are seen working on classic cars ranging from a '66 GTO to a World War II army Jeep. Said Christopher Barger, GM director of global communication technology "we're doing our best to try and take the cruise out to you."


What I especially like about this idea is that the series was made for Web viewing, thus we're not subject to the tyranny of television schedules. It can be seen on YouTube, the GM FastLane blog, and several other video sites. The first episode is already up and the rest will be in place by the time the Cruise begins on August 18th.

[photo: quartermilestones.com]