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General Motors
by Philip Powell on June 20, 2006
While motoring around one of BC's beautiful Gulf Islands a couple of weeks back, I stopped for a look at some particulary lovely scenery. To my surprise and pleasure, part of that scenery turned out to be a pair of restored pickups. The vehicle in the foreground, a circa-1968 Chevy El Camino, is really more car than pickup and represents an era when both Ford (which was first with its Ranchero in 1957) and Chevrolet competed for a market that wanted some of the pickup's hauling ability but preferred the comfort and performance of a car. I suspect that, like today, many were purchased as much for style as practicality, so it was no surprise that Chevrolet offered fancy trim and, from 1968, the SS396 performance engine with 325 hp. The El Camino was launched in 1959, ceased production after 1960, reappeared four years later, and disappeared forever in the late 1980's. Incidentally, not long after spotting this car I saw an even rarer car/pickup built on the VW Rabbit platform. It was on the move, so no chance for photos.
Permalink: Spotted: A Different Kind of Crossover
Tags:
Chev
Chevrolet
El
Camino
ElCamino
Ranchero
pickup
classic
vintage
collector
old
cars
auto
automobile
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/49470
Mr Wong
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Rating: 6.33 out of 3 vote(s) cast.
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Response from:
Terence Burns
(06/25/06 11:57pm)
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Given the spate of "crossover" SUV's congesting our national arterials, I'm surprised that GM hasn't reintroduced the El Camino for North America (Holden still produces "utes" in Aus). Contrary personalities might point to the relative failure of the recent (largely unlamented) SSR, but the SSR lacked the performance and - more importantly - the practicality of the El Camino.