Filed in archive
American Independents
, As We See Things
, Design
by Philip Powell on May 12, 2008

The other day I was chatting with a friend about the current trend to massive grilles. You can see them on the Chrysler 300, Audi, Cadillac, Volvo and Mitsubishi, and others on the way. All have split grilles with the larger portion above and the smaller below, giving an impression of one huge air intake interrupted by a bumper. My design-savvy friend and I both agreed that these things are ugly and totally unnecessary. Just a few years ago cars featured sloping hoods with small air intakes entirely (or almost) beneath the bumper yet engineers had no difficulty directing adequate air flow to the radiator. Take a look at the 1954 Studebaker Starliner coupe above. It was one of the most elegant production cars ever built in America, with a nicely-sloped hood and a pair of slim, tapered air intakes that were sufficient to give the car an instant identity. The front end designs we're seeing now are a manifestation of marketing's perceived need to be different and like all fads, they'll eventually disappear. Not soon enough as far as I'm concerned.
[Photo Credit: John O'Neill]
Permalink: Why Big Grilles on Today's Cars Look Absurd
Tags:
1954
Studebaker
Starliner
Chrysler
300
Audi
Cadillac
Volvo
Mitsubishi
classic
vintage
antique
collec
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/122912
Mr Wong
Vote for Why Big Grilles on Today's Cars Look Absurd:
|
Rating: 9.00 out of 2 vote(s) cast.
|
Response from:
Zarba
(05/12/08 10:17am)
Response from:
Philip
(05/12/08 2:21pm)
Thanks for your comment. I've noticed that the manufacturers no longer mention aerodynamics in their advertising. With today's fuel prices they'd better change, and soon.
Response from:
Harley Ferguson
(05/13/08 7:20am)
1. I haven't seen Cd in an advert. in a while.
2. If you want to compare big/little grills on the same basic car, ramp forward 3- 4 years to the Golden Hawk.
Tokio Okie
2. If you want to compare big/little grills on the same basic car, ramp forward 3- 4 years to the Golden Hawk.
Tokio Okie
Response from:
GBG
(05/14/08 10:26am)
I have a huge issue with the Audi and VW grills. They ruin otherwise fine looking cars. I actually decided against buying an Audi because of it. Read more > http://autoclay.blogspot.com/2008/04/shut-your-mouth.html
Subscribe
Use the search to look for other interesting posts
| RSS | See all blog subscribe options |
|
What is RSS? | |
| Yahoo! |
|
| Addthis |
|
| Bloglines |
|
| Newsletter | |
| Follow us on Twitter! |






I mad efor a very low hood. Combined with Acura's very low cowl line at the time and you had great vision; it felt like you were in a formula car.
Even my 2001 Acuta TL has a very small grille.
It seems manufacturers think we want massive grilles to give our cars identity. In a day when aero is so important, you'd think they'd be going the other way.