classicaldrive
Why Is This Girl Not Smiling?
Filed in archive As We See Things , Fun Events by Philip Powell on October 11, 2007
Toyota Commercial

Out of a lifetime of changing jobs I managed to survive one career for 30 years. I was a copywriter, then a creative director, in the advertising agency business. Much of my work in Toronto, New York and London was on car accounts where the preferred medium was television. So you can appreciate that I know a good car commercial when I see one, which is a rare occasion these days as contemporary North American car advertising is the pits. The British, however, have been masters of TV commercials for decades. They understand how to use humor and they'll take risks. Here's a wonderful example, now viewable on YouTube (the lady in our image above gives a hint of what to expect).



This is probably the funniest car commercial I've ever seen. And it's brilliant, not simply because of the humor, but because it makes a statement about the toyota rav4's appeal to young people of both sexes. Click on the YouTube image for 60-seconds of side-splitting fun. (Thanks to my old friend Leonard Vis for putting me on to this one. Len and I met when he was a "suit" at Young & Rubicam and I was an irascable copywriter.)


Permalink: Why Is This Girl Not Smiling?
Tags: Toyota  ad  agency  TV  commercial  classic  vintage  antique  antiques  collector  old  cars  auto  automobile  a 
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/96200
img Addthis img Ask img Blinklist img del.icio.us img Digg img Fark img Facebook img Google img Lycos img Ma.gnolia Add this page to Mister Wong Mr Wong img Netscape img Netvousz img Newsvine img Reddit img StumbleUpon img Slashdot img Tailrank img Technorati img Wink img Yahoo

Vote for Why Is This Girl Not Smiling?:

  • Currently 9.75/10
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
Rating: 9.75 out of 4 vote(s) cast.
 
Subscribe
Share It
RSSrss
See all blog subscribe options
Google google
What is RSS?
Yahoo! yahoo
Addthis Subscribe using any feed reader!
Bloglines Bloglines
Newsletter

TwitterFollow us on Twitter!